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8 simple steps for a successful equity crowdfunding campaign

Crowdfunding

Tom Horbye, senior campaign development associate at Seedrs, shares his top tips for a successful equity crowdfunding campaign.

Here are eight easy-to-follow tips to help you devise and launch a successful equity crowdfunding campaign.

1. Make sure you’re ready

To have a successful equity crowdfunding campaign you need to be focused. Plan to run your campaign when you won’t be distracted with other critical projects, from producing prototypes to launching a website.

If there’s a time of the year when you typically have business spikes or you go on holiday, don’t let your campaign coincide with it.

2. Set a realistic investment target

Ask for the amount that you realistically need to reach the next milestone. On most platforms (including Seedrs) it’s ‘all or nothing’, so don’t ask for too much – or too little....