How many times have we all had connection issues on a high-speed train, or while sat in a café, enjoying a coffee? All it takes is for a large group to connect to the Wi Fi before that dreaded rotating ring appears on your screen.
Images go fuzzy, videos start lagging. This is your phone’s way of telling you there are too many cooks in the kitchen, and that the network cannot support the amount of connections being made. All this work is too much for the network, and it makes for poor digital experiences.
Lag, interruption, inaccessibility. With more people connected than ever before, this is what consumers must endure with 4G today. Impatience is growing – and rightly so. Nobody is tolerant of a dodgy boiler because it takes away hot showers. So why should we expect anyone to feel differently when a spotty connection interrupts their digital consumption?...