By Matthew Furneaux, Director of Retail at GBG
Black Friday weekend kicks off the busiest retail season for consumers and business alike – raking in $2.1bn (£1.6bn) last year alone. And with sales continuing to increase to £5.8bn this year, businesses need to make sure they’re ready for the flood of consumers looking to get the most bang for their buck.
In addition to the booming market, our recent International Retail Index found that businesses also have to contend with the rise of retail giants from the east – like Alibaba – who are increasingly moving into the global e-commerce space.
With such opportunity and competition, how can smaller independent players ensure their online offering is up to the incoming Black Friday traffic? Here are five companies powering the online shopping surge ahead of the holiday season, enabling businesses to reach consumers whenever, wherever, and on whatever device they’re shopping on....