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Ed Relf, CEO of Laundrapp, on getting expansion right and the challenges of hiring passionate employees

Ed Laundrapp

At Tech City News, we’re always keen to shine a light on those who make up the UK’s thriving technology community.

This week, we spoke with Ed Relf, CEO of Laundrapp, an on-demand laundry service.

Relf talked about the importance of timing when taking your business global and the challenges that come when trying to hire passionate individuals.

Tech vertical: On-demand platform
Funding: £10m+
Staff count: 70+
Location: London.
Founded: 2014

Q: Where did the idea for Laundrapp come from?

Initially Laundrapp was an idea from our now chairman. We did our due diligence on the market and very quickly realised there was a huge untapped digital opportunity within the consumer laundry sector. Beyond the pre-existing laundry market there was also an enormous opportunity to change consumer habit and behaviour around home laundry.  Our mantra is that we want to ’Take War to the Washing Machine’. Laundrapp is a service that has the potential to rapidly change habit around the home domestic laundry....