Ilona Hitel, founder of CommsCo explains how tech founders can roll-out a successful PR strategy to help their businesses flourish.
The UK has an enviable startup economy. We have a talent pool, infrastructure and mindset creating some of the world’s most influential companies. From workforce management to automation and cybersecurity, new businesses are springing up with neat technology to address the challenges of society today. But whatever the sector, the topic of scaling is never far from the agenda and, in an age of always-on, 24/7 global coverage, how a startup understands and works with the media can make or break its business.
From providing traction for investors to simply driving more sales, getting good media coverage has never been more important. Nor more complex. Journalists now cover multiple beats (areas), channels and mediums – often simultaneously. Competition is fierce, too. There are literally thousands of businesses vying for the same slots, in the same outlets with the same reporters. This means that understanding PR and the media is no longer just a nice to have, it’s fundamental to a business looking to flourish....