Stephen Quinn, CEO and co-founder of Jobbio, on how tech entrepreneurs can boost inbound hiring.
The days of companies spending thousands of pounds to actively look for candidates to fill in open roles are numbered. The future of hiring is reversing this process flow and getting the candidates to come to you, allowing your company to create its own talent pool it can turn to every time a role opens up. This is what Inbound Hiring aims to achieve and this is why it is here to stay.
To those foreign to the concept, Inbound Hiring consists of creating targeted and branded content aimed at strengthening your employer brand to attract candidates as well as retain current employees.
Employer branding really is the future of talent acquisition as job seekers are jaded by the traditional ways of recruiting. Candidates want to feel in control of their career trajectories and in order to do so, they need to have as much information on the company and its culture as possible. Recruitment efforts that combine unique, value-adding content offering insight into the people behind the job titles have proven to be the most effective....