Gary Turner, co-founder and UK managing director at Xero, on how you can scale your tech business in the face of the competition.
No matter who you are, what you are trying to sell, or who you are trying to sell to – you will always have competition. For any small business owner scaling up against a highly competitive landscape, this might seem daunting. But it doesn’t have to be.
We grew Xero by viewing competition as an opportunity. By seeing how other businesses ran their operations, we were, and still are, empowered to work harder and smarter. But at the same time, we ensure that we walk our own path and don’t get distracted by comparison, which enables us to offer the best customer experience we can to our customers. Here’s what I’ve learnt along the way – to help others compete at the right scale:...