Karen McCormick, CIO at Beringea, explains how tech entrepreneurs can communicate their business idea to an investor in five simple ways.
Every entrepreneur, startup, and small business knows the power of a great elevator pitch. Typically about 60 seconds long, it transmits a message that is completely accessible to anyone who is listening, no matter how complex the idea really is.
A great elevator pitch will catch the attention of all the right people, from potential customers to business partners. It can also secure you a meeting with an investor.
At every stage of a business’s growth, the right investment – whether angel, venture capital, or private equity – has the capacity to catapult your idea to success.
However, while an elevator pitch is always helpful – and sometimes, essential – in securing meetings with investors in the first place, it’s also crucial that you consider how you expand on that introduction to become a genuine prospect for investment....