Philip McAleese, CEO and co-founder of See.Sense, shares his top tips for a successful crowdfunding campaign. 

Over the years, I’ve had the pleasure of managing a series of crowdfunding campaigns, to raise money and gather support for our intelligent bike lights. 

If done right, leveraging the power of the crowd can help your tech business go a long way.

With this in mind, I’ve put together some dos and don’ts of crowdfunding. Here they are:

DO:

Use crowdfunding wisely

Crowdfunding is unlikely to replace other fundraising efforts (even if you’re doing an equity campaign you’ll want to bring Angels or VCs into it). However, it’s a smart way to diversify your revenue streams, get exposure to new customers and build a community. In our campaigns we’ve been looking to get a) product feedback and b) product validation that we could show retailers and distributors. ...