Lights, mud, lasers, tents and confetti are all things you would expect from the world-famous Glastonbury Festival. This year, festival-goers have also seen their favourite artists performig on stage to a backdrop of mixed reality visuals.
Picture yourself at the Glastonbury Shangri-la Gas Tower or Greenpeace’s HE.SHE.THEY stage, listening to artists such as Bonobo, TSHA and Jamie Jones, surrounded by technicolour visuals that pop out in 3D in perfect synchrony with the song.
The startup behind these “mind-bending” extended reality visuals is London-headquartered Volta-XR. Founded in 2019 by Mitchell Bayer-Goldman, Alex Kane, Will Dixon and Yuli Levtov, Volta-XR started out as a spatial audio interface for virtual reality.
“We are trying to make an incredibly powerful creative visual tool for a market that isn’t necessarily visually artistically driven but who recognise the necessity of having visual components to their brand and performance,” Bayer-Goldman told UKTN....