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Tech Chats: EY’s Martyn Whistler on the attitudes of different age groups towards tech

Tech Chats August 2017 - Martyn Whistler

In this Tech Chats video interview, we spoke with Martyn Whistler from EY about generational differences in attitude to technology, media and telecommunications.

ES: Martyn, thank you for joining us today. So EY recently conducted some research into the attitudes of different age groups towards technology companies. Can you tell us a bit more about that?

MW: So we know that increasingly the way that companies serve their customers and their customer experience is important to media companies, to technology companies and also to telecoms companies. So we really wanted to get under the skin of that. We conducted a survey of 2,500 UK consumers, asking them essentially how they use products and services with those different providers, so looking at things like mobile phones, through to television subscription services and music services. ...