I spoke to Adrian Baschnonga from EY about the firm’s upcoming Digital Home report and changing consumer needs.
Hi Adrian, welcome back. So, you’re here to talk us about EY’s upcoming Digital Home report. Can you tell us a little bit more about the kind of research that EY’s undertaking?
Absolutely. We recently conducted a survey of 2,500 broadband households in the UK, ascertaining their attitudes to a range of technology, media and telecommunications services.
As part of that, our field of enquiries has been pretty wide. We’ve looked at content, consumption.
We’ve looked at the state of connectivity in the home and we’ve also divided up the market into eight distinct segments, which really reflect the diversity of needs in the digital home. ...