“Almost all tech brands struggle to target female audiences.” This is the damning conclusion of Jane Cunningham, marketing expert and co-author of Brandsplaining.
Cunningham, along with her business partner Philippa Roberts, wrote Brandsplaining to explain why marketing is still sexist –and how to fix it. It’s an important read for any company that wants to effectively market to women, including technology firms.
When asked why so many tech companies continue to get it wrong, Cunningham explains: “There’s a lot of stuff that is still stuck, and there’s a lot that’s still endemic in the way that people who think about marketing and advertising, think about women…[it] feels attached to old ideas about what women are like and what it is they really want.”...