Customer relationship management (CRM) software company Attio has raised $23.5m (£19.6m) in Series A capital.
Users of the London-based CRM scaleup include ChatGPT creator OpenAI and Coca-Cola. More than 2,000 customers use Attio’s “customisable” CRM software, which provides tools such as automatic record creation and bulk personalised email sending.
“We’ve seen challenger CRMs come to the market repeatedly with the same proposition: a more straightforward CRM,” said Nicolas Sharp, co-founder and CEO, Attio.
“However, focusing on that alone won’t cut it unless you also build a robust data model to help businesses evolve and scale.”
Redpoint Ventures led the Attio Series A round, contributions also came from Balderton Capital and Point Nine. The Series A round brings the company’s total funding to $31.2m (£26m).
Founded in 2019, Attio will spend the Series A funds on engineering and product development. It has a 25-strong team.
Alex Bard, managing director of Redpoint Ventures and a former executive for US-based CRM giant Salesforce, said: “Legacy CRMs are complex to set up, generally rely on manual input, and are designed primarily to store data, rather than provide insights and intelligence.
“Attio can be set up nearly instantly and delivers immediate impact to users through intelligent insights and actions.”