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Winning in the new app economy

Dan Ziv, UK managing director at TouchNote, explains how tech entrepreneurs can make their product stand out in an increasingly saturated app economy.

How many apps do you use? It’s been reported that there’s 60-90 apps on the average smartphone but only nine are used every day. These numbers fill tech entrepreneurs with dread.

Whilst the time we spend using apps continues to increase, new and repeat use is actually in decline. All of this comes into play on the fierce battleground where tech companies fight to prove that they deserve your attention.

Unprecedented competition and user apathy are the mountains that startups now need to climb. So, how can challenger companies win over increasingly discerning customers – and investors – to reach the top, ahead of their rivals?...