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Will PropTech consider people?

real estate

Could those working in the property sector lose their jobs because of technology and automation? James Dearsley, founder of The Digital Marketing Bureau, explores.

Having integrated technological solutions to my sales and marketing teams for nearly 15 years now, I understand how technology can benefit an organisation, and even an entire industry. However, many fear that technology is taking over, and the real estate sector will forever be hidden behind a cloak of automation, apps and artificial intelligence.

Solutions, being dreamt up by some incredibly inventive and entrepreneurial minds, are beginning to impact a sector that, it could be said, can be disrupted all the way from planning to purchase, and then perhaps the biggest ‘P’ of all: Perception.

There is a perception that real estate is a traditional industry. Whether you are in the commercial or residential sector, business is still, for the most part, done by people meeting people. Systems are often outdated; processes often archaic. The industry needs to consider its future. Usually a sector or company will drive modernisation and we have to be careful. Already our consumers are forcing the change upon us themselves....