With Christmas around the corner, toy sharing subscription services are a great way to keep your child out of boredom and stimulate their imaginations during the tier 3 restrictions. Unfortunately, most of the parents end up spending too much on a bad toy that ends up under the kids’ bed.
Every year, millions of families across the UK spend a total of £5 billion on children’s toys only to see them go unloved very quickly. These toys clutter up homes and the majority eventually end up in landfills, claims Research commissioned by Whirli in 2019.
Based out of London, Whirli aims to change this approach by promoting sustainable consumerism, appealing directly to Millennial and GenZ parents.
Raised £4 million funding
As a result, Whirli caught the interest of venture funds for its different approach and raised £4 million Seed funding led by Octopus Ventures, with participation from MMC Ventures....