Tradiio, a music discovery platform, offers virtual currency, freebies and real-world rewards for users while they discover new music.
Unlike Spotify and other streaming services, Tradiio enables users to listen and virtually invest in up-and-coming artists. They can then gain rewards if they find the next big thing.
You can follow other users if you like their choice of music and share your favourite tracks through social networks.
Besides the inherent challenge of trying to level up in the music recommendation game, you can also redeem your stash of virtual coins for real-world rewards, such as gig and festival tickets, music vouchers and hardware.
Artists who attract the most backing on the platform can also get benefits including festival slots, record label connections and access to studio time.