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The winning formula for effective product design

ritam-gandhi

It is well understood that the key to any successful new product launch is a measured and considered planning stage. The issue for most businesses comes in implementing an appropriate process. Many will launch into planning and design with the best of intentions on structured planning, but fail to consider some critical elements which could make or break the efficacy of their latest iteration or product. Even the most promising concepts will be likely to fail if there is a shortfall in organisational understanding of what upsides the product is planned to achieve, and where this can be delivered against a practical design process with flexibility to adjust to unexpected factors and cost suitability.

As head of a digital agency specialising in managing the product delivery process from planning and design to execution across a breadth of industries and scales, I have developed a core approach and set of best practices I believe help ensure the creation of meaningful and successful new technology products, while facilitating digital transformation within businesses. All companies strive to innovate and iterate to find their cutting edge in a crowded and competitive marketplace. As such, it is a shame to observe so much wasted resource being funnelled into ill-advised projects – particularly when a more thoughtful approach to development could have been the crucial difference between fortune and failure.

Studio Graphene recently commissioned a survey, taking in the views of 750 decision-makers at UK businesses on the relative successes and failures of their digital transformation projects throughout the pandemic. Interestingly, well over a quarter (30%) of business leaders reported having abandoned one or more unsuccessful digital products that had been launched since March 2020. While the narrative of the pandemic was certainly dominated by austerity, with businesses streamlining to core operations, limiting risk exposure and adopting a risk-averse investment attitude, it is clear there remained significant wasted resources on inadequate product design....