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The Garage Soho invests in Settled

Brand incubator the Garage Soho has invested in online property platform Settled, which aims to disrupt the estate agency model by enabling homeowners to control their own home sales.

Launched in January 2015 with a consumer launch planned for January 2016, Settled’s platform aims to bring property transaction into the 21st century by enabling homeowners to control their own home sale with online tools and expert support assisting them from valuation through to completion.

Garage Soho, the brand incubator founded by advertising creative Sir John Hegarty and high profile tech investor Thomas Teichman, led the ‘proptech’ brand’s second round of seed funding.

Sir John Hegarty said: “We love Settled because it has the potential to be a disruptive brand and a disruptive business. It’s a double win!”

Co-founders of Settled, brother and sister team Paul and Gemma Young, have merged their skills in the property and technology industries to create the Settled website.

Gemma Young, Settled’s CEO, who was previously at Google, said: “There have been several online agencies in the real estate space which have emerged over the past 18 months offering consumers cost savings but still the need to rely on a middleman.

“We feel technology has a much larger role to play in innovation than we’ve seen so far. With Settled we’re passionate about building the tools that will empower sellers and buyers giving them more confidence and making buying and selling much more enjoyable with a vastly reduced price tag.”

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