Cinema chain ODEON & UCI is set to launch two Innovation Labs, one in London and one in Barcelona, following a pilot scheme in the Capital.
The group’s commercial and IT teams will collaborate with startups at its HQ once a month in order to co-create products to improve its customers’ experience.
The best ideas will then be tested within the company’s cinemas and could be rolled out across Europe.
Ian Shepherd, group chief commercial officer, said: “We initiated a major programme ten months ago to overhaul the technical and digital operations across our Group’s operations in the UK, Spain, Italy and Germany. This is giving us new technical services and allowing us to launch new digital and retail services for our guests.”
New CEO Paul Donovan joined ODEON & UCI February 2014 with a commitment to transform the business for the digital age.
Startups that are interested in pitching can contact the team here, with the first formal Lab happening in London in August.