Mobile marketing startup LoopMe has signed three deals with app developers in China, including Cheetah Mobile, Sungy Mobile and Baidu, which it says are worth $100m.
The London-based mobile video Demand-side Platform (DSP) is now working with the top seven app platforms globally, adding the Chinese firms to Facebook, Google, Microsoft and Outfit7.
LoopMe says its native advertising, which fits in with the app’s content, along with its commitment to offering video ad slots, drive conversion rates up to 100% higher than other static formats, like banners.
The company works with advertisers like Adidas, Microsoft, Amazon, Samsung, Netflix and Audi.
“This is a major milestone for the mobile advertising industry,” said Stephen Upstone, LoopMe’s CEO. “LoopMe’s vision is that mobile video becomes ubiquitous with native, full screen and pre-roll video ads bought programmatically. With this vision, the largest reach of global consumers, the most advanced data targeting and machine learning based optimisation become increasingly critical to advertiser success.”
What is a DSP?
A Demand-side Platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.