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Here’s how you can make AI more accessible to consumers

man on phone

Yariella Coello, head of consultancy at data science and intelligent marketing company Profusion, discusses how tech companies can describe complex subjects like artificial intelligence to everyday consumers.

Amazon has been making headlines again with the opening of concept store Amazon Go in Seattle. This follows hot on the heels of Google unveiling Google Home and Pixel, with Google Assistant as one of its selling points.

Meanwhile, we’ve all got used to having the likes of Siri and Cortana in our pockets and on our laptops. What links all these entities is artificial intelligence (AI), but ask any average Joe on the street about this and they’re more likely to bring up Humans or Westworld as a reference point. Ask them what they understand about machine learning and they’re likely to draw a blank....