Recipe-box delivery company Gousto has raised an $8.3m Series A funding round, their fourth investment in the last year.
The London-based startup was launched to reduce food waste and promote healthy eating by delivering food boxes tailored to specific recipes.
The investment has been led by Unilever Ventures and also includes existing investors MMC Ventures.
Hassle-free homemade meal delivery
Gousto, founded in 2012 by Timo Schmidt and James Carter, delivers groceries with ingredients for specific recipes.
Every week, users can choose between 10 meals, which start at £4 per meal.
The news rounds off an impressive year for the company who have raised three other investments, taking the total raised in the year to over $10m.
Prior to the investments, the startup appeared on Dragons’ Den but did not leave with a deal from the esteemed investors.
The competition
Gousto are obviously not alone in the grocery market, valued at approximately £200bn.
They face competition from not only supermarket delivery services, but also recipe-tailored delivery services such as HelloFresh, arguably their biggest rival.
Where Gousto feels it differs from HelloFresh is on choice. HelloFresh pre-select meals for you, whereas Gousto gives you a number of options.
With the investment, Gousto plan to increase spending in innovation and product development, and hope to improve customer experience.