Advertising platform Powerlinks has announced a ‘super seed’ round of $2.75m as it looks to continue its US expansion.
The London-headquartered startup enables the trading of native advertising between all major ad exchanges, publishers and advertisers.
The investment follows its $1.25m seed round in 2012 and comes from a number of high-net-worth individuals.
Buyers and sellers
Native advertising is a growing sector and Powerlinks believes the space is incredibly fragmented.
It hopes to provide a platform for all buyers and sellers and uses open technology to encourage scale and transparency across the marketplace.
The service uses 1st and 3rd party data alongside its technology to deliver personalised and targeted native advertising to digital audiences.
Consolidating the native space
Kevin Flood, CEO and cofounder, believes the company will “consolidate and streamline the marketplace to make trading more lucrative for every stakeholder”.
Our unique platform enables every existing technology in the native space to integrate and achieve both scale and standardisation.
Powerlinks currently serves 2bn monthly impressions worldwide.
The investment will be used to develop the platform and expand its reach in the US.