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Newcastle firm Performance Horizon raises $15.4m in Series C funding

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Newcastle firm Performance Horizon has closed a $15.4m Series C round.

The funding round drew support from the Greycroft Growth fund alongside additional investments from existing investors such as Mithril and DN Capital.

Performance Horizons, which closed a $10m Series B round in September 2014, provides SaaS solutions to allow brands to connect with their marketing partners directly.

“Enterprises are investing heavily in performance marketing technology as a way to efficiently increase their digital sales and maximize their marketing budgets. By leveraging our global technology and services platform, our customers can rapidly build out revenue-generating partnerships around the world,” said Malcolm Cowley, CEO of Performance Horizon, adding: “This financing allows us to invest even faster in this huge market opportunity and execute on the next phase of our vision.”

Ian Sigalow, partner at Greycroft Partners, spoke about his firm’s decision to invest in the company.:“We have seen huge tailwinds behind digital partner marketing in our own portfolio of ecommerce companies as well as within the world’s largest enterprises. In the last five years, Performance Horizon has positioned themselves very well as the only provider that can really serve large, global enterprises through a highly scalable SaaS solution.”

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