Mobile loyalty app Loyalzoo has passed its £250,000 target for its second round on the Seedrs platform.
The startup, which was founded in 2013, has so far attracted 156 individual investors in this round, taking 12.21% equity in the company. Loyalzoo has a pre-money valuation on Seedrs of more than £1.8m.
The wallet app is used by independent retailers to offer digital loyalty cards and interact with customers. The company also offers POS integration for its clients and will soon be available to the 35,000 businesses that use First Data’s Clover Station platform.
Loyalzoo’s initial April 2014 crowdfunding campaign raised £204,000 in less than two weeks, while its second outing took 26 days to pass its target.
“The second round was harder than the first – but we were confident from the start we would make it,” said Massimo Sirolla, CEO and Co-founder of Loyalzoo. “We are still in overfunding mode and open for further investments. Our target will allow us to scale up and we hope to get a little more so we can move even faster than planned.”