EC1 Capital have announced a £335,000 investment of venture capital funding to Reading based User Replay.
Session Replay, their primary product, is a black box flight recorder for e-commerce websites and allows retailers to retrace every step users take on their site.
E-commerce user tracking
User Replay’s client list already includes Sportsdirect.com and Cofunds.
Their software helps with dispute resolution, fraud reduction and helps businesses quickly trace technical faults.
This round of funding brings the total investment raised by the company to £1.2 million.
Commenting on the investment, EC1 Capital Managing Director Julian Carter said:
“The company has made stunning progress, signing numerous household names and trading with positive cash flow at a stage when most start-ups are still developing their first product.”
User replay also received investment from Star-Achats, the distributor in the French speaking countries of Europe.
Julian Carter is also one of our business doctors at the Startup Surgery, read his posts here.