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On-demand beauty services startup Blow gets £7.5m from Debenhams

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UK multinational retailer Debenhams has invested a reported £7.5m in Blow LTD, an on-demand beauty services provider.

As a result of the investment Debenhams will receive a minority stake in the business co-founded by VC Dharmash Mistry and Fiona McIntosh, the former editor of Elle and Grazia magazines.

So far, Blow has secured investment from Unilever Ventures and partnered with brands such as L’Oréal Kérastase.

Debenhams CEO Sergio Bucher said in a statement: “I am excited to announce our partnership with Blow.  The step is a strategic move which ties into multiple facets of our Debenhams Redesigned strategy.

“This will allow us to scale up our Beauty Services offer rapidly and bring brands closer to customers both in store and in their own homes.  Blow’s exclusive presence in Debenhams stores will give customers even more reasons to visit us and the digital app booking service fits with our aim to offer customers a seamless mobile experience.

“Through partnering with Blow, Debenhams can adopt an entrepreneurial approach to a growing market, acquiring external expertise with flexibility and low overhead commitments.”

Dharmash Mistry, chairman and co-founder of Blow said the firm’s partnership with Debenhams would “turbo-charge growth and awareness”.

“This move accelerates our ambition to bring expert beauty services to customers in key regional cities across the UK, either in their homes or in Debenhams stores. We are excited to join forces with Debenhams to reinvent the fragmented, multi-billion pound beauty services market,” added Mistry.

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