Tech startup TruRating has announced the closure of a £9.5m Series A funding round led by international investment office Sandaire, taking its total amount raised to £13.7m.
Based in London, TruRating enables retailers and restaurants to get real-time feedback on the service received by real paying customers by asking these to rate their experience at checkout.
Currently live in the UK and Australia, the startup expects to go live in North America later this year.
Speaking about the funding, Georgina Nelson, founder and CEO, said: “Our aim is to bring honesty and transparency back to consumer ratings globally. We have had an incredible year, building a world class service with our partners and customers. Securing this funding will help us take TruRating to the next level.
“There’s a huge appetite among businesses to get validated, real-time ratings from the majority of their customers. Now 88% of people asked to rate do. It’s such an easy way for consumers to have their say and be listened to, and for merchants to respond and improve,” she added.
The news comes after angels Peter Ayliffe, former President & CEO Visa Europe and now chairman of TruRating; Anthony Gutman, co-head of European Investment Banking Services at Goldman Sachs International; and Chris Blundell, global head of technology at Brunswick Group invested in the startup’s seed round.