Skip to content

Ctrlio closes $1.3m funding round

Ctrlio, an intention marketing startup, has closed its latest investment round bringing its total funding to over $1.3m.

The capital raised will be used to support the company’s accelerated growth plans to broaden its service to the wider public and additional partners.

Investors include musician and humanitarian, Peter Gabriel; Virgin Media ex-CFO, Robert Gale; privacy specialist, John Taysom; internet entrepreneur, John Straw and buy.at founder, Steve Brown.

Ctrlio’s service helps consumers use their personal data to connect with brands in a more meaningful way. It brings consumers tailored deals at the right time, while working to increase brand acquisition and lower advertising costs.

After four months refining the product in the mobile category, Ctrlio will now expand into new verticals and markets throughout 2016. This expansion will allow the company to better serve a wider range of customers.

Laurence John, Ctrlio’s co-founder and CEO said:  “Ctrlio has built a pioneering platform that lets consumers show their anonymous buying intentions to brands, without spam or loss of privacy.

“Following our success in the mobile market, we are ready to move into new channels, such as insurance and energy. This round of investment will help us continue to build momentum and make the crucial steps to take intention marketing to the masses.”

The company has generated interest from brand partners, who use Ctrlio to acquire and retain customers more intelligently and efficiently. This will continue to grow with the extra funding, the company says.

“With Ctrlio, brands are no longer blind,” said investor, John Straw. “As the pressure on digital advertising heats up amid the rise of adblocking, this new investment allows Ctrlio to power a simpler and more effective alternative for brands to understand and respond to consumer needs in a relevant and timely manner.”

Ctrlio was founded in 2013 by Laurence John and Dominic Strowbridge.

Ctrlio’s previous cohort Seedcamp funding was in 2013.

Topics

Register for Free

Get daily updates and enjoy an ad-reduced experience.

Already have an account? Log in