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Captify raises £8m in Series B funding

Adtech firm Captify Media has secured £8m in series B funding from Smedvig Capital with follow on commitments from existing investors including Panoramic Growth Equity.

This injection of funding will enable Captify to invest in its search intelligence technology, expand its product suite and accelerate international expansion.

In 2013 Captify received a £1.2m Series A investment from Panoramic Growth Equity in 2013 and since the it has increased its gross revenue by almost 300% and its employee base from 11 to 65.

It has also opened offices in Hamburg and Kiev, with a third to open in Paris this summer; and is expected to achieve revenues of over £15m this year.

The company has developed the largest independent search data network in Europe, covering 550 million unique users globally and billions of searches.

Dominic Joseph, co-founder and CEO of Captify, said: “This £8m investment is a significant milestone for Captify as it will enable us to consolidate our position as the European market leader in search data driven advertising and analytics and put us on course to claim true global leadership.

“It is indicative of how the European ad tech space is flourishing and providing genuinely tough competition to established US rivals.”

And Jon Lerner, principal at Smedvig Capital, added: “Captify is the clear European leader in a very exciting, disruptive and fast growing segment of advertising technology.

“The Captify team has built fantastic client relationships through proprietary technology, unique data, great performance and excellent customer service.

“There is a large global market opportunity here, and we are very much looking forward to working closely with Dom and Adam (fellow co-founder) to further scale the business.”

Captify works with over 88 media agencies in the UK and over 100 in Europe and runs campaigns on behalf of the world’s largest brands including Microsoft, British Airways, Barclays, Warner Brothers, SKY, BMW, Hilton and American Express.

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