AdtoApp, a programmatic mediation platform for in-app advertising, has launched following a $6m investment from venture fund Run Capital.
AdtoApp’s real-time mediation service allows users to serve ads to their mobile apps via multiple networks. The platform has an auto-adjustable algorithm of on-going filtering where the list of demand-side buyers is adjusted every three hours and AdtoApp automatically selects the right filter for each app depending on the country and audience targets.
AdtoApp is aligned with 20+ networks including Admob, MoPub and Amazon, among others. Equipped with global capabilities, AdtoApp, for iOS and Android, is usable in 184 countries.
With a single SDK, AdtoApp provides one entry point to connected networks and geographies without manual adjustment.
To develop their algorithm, AdtoApp’s team has applied their collective experience from more than 10 years of developing high-quality programmatic advertising solutions. AdtoApp’s team has more than 15 technology-driven services in Europe, Asia and the U.S., with a total market capitalization exceeding $500m
Founder and CEO Nikolay Evdokimov said: “AdtoApp is able to double eCPMs because of our adjustable algorithm — we are continuously updating the list of demand-side buyers.
“Plus, we have no inventory of our own to manage, so can prioritize our client’s needs and achieve amazing results in terms of both eCPM and fillrate.”
The beta version of AdtoApp is already seeing gains with game developers. For example, EmojiNation saw its eCPM increase from $1.50 to $3.50 and its fill rate grow from 70% to 100% – an overall revenue increase of 200%.