Rotageek, a provider of cloud-based data-driven scheduling technology, has raised £4m in a round led by Mobeus.
With the investment, the startup will continue to develop its advanced data-driven solutions to help multi-site businesses predict customer demand, schedule staff and improve operational efficiency.
In addition, the investment will be used to grow Rotageek’s talent base.
The Perfume Shop, Dune, Pets at Home and O2, use Rotageek’s software across their UK stores.
Stuart Dawson will join Rotageek’s board as non-executive chairman.
Chris McCullough, Rotageek’s CEO, commented: “Rotageek has seen significant growth over the past few years, all thanks to our team’s hard work, our clients’ collaboration, and our investors’ continued dedication and support.
“This investment round, led by Mobeus, will help us continue to invest in our tech, our talent, and our business development. Everyone at Rotageek is passionate about creating a step change in scheduling to improve not only how businesses run their operations, but to also positively and significantly impact the lives of shift-based employees. We are excited to have Mobeus join our team and look forward to delivering ever better scheduling for more clients.”
Greg Blin, who led the deal for Mobeus, will also join the board.
Blin noted: “We identified the workforce management sector as a significant and growing, yet highly fragmented market that has had little innovation. Many businesses still adopt labour-intensive, time-consuming, manual processes, which do not provide staffing metrics. Rotageek provides a technology-driven solution with the potential to disrupt that market.”