Augmented Reality is starting to make an impact upon many industries, but could it have a future in financial services too?
Augmented reality (AR) made the headlines in March with the approval of Apple’s patent for “enhanced face detection using depth information”. The innovation could inspire the creation of hundreds of millions of 3D images – a crucial building block for the interactive digital layer that may soon appear over our real world.
The multi-layered experience of AR will change many industries, with sweeping potential changes – as well as opportunities – for financial services.
The big deal
So why should banks care about AR? First, AR enables users to view and understand information in a clear, engaging, and interactive manner – an area where banks face deep challenges. AR supplements a user’s view of the real world and allows the individual to manipulate that vision in real time. For example, displaying easy-to-understand graphics that can illustrate how a customer’s savings account is performing. Ultimately, AR could even facilitate realistic face-to-face interactions with specialists from the comfort of a customer’s own home....