Robin Fry, director at Cerno Professional Services, on why software license reviews often trigger unwelcome demands and unbudgeted costs.
A new battleground has been formed in the world of enterprise technology: one between traditional software vendors and their own customers.
Increased move to the cloud has placed new and mounting pressures on those vendors historically reliant on the sale of ‘on-premise’ software. These pressures are, in turn, driving the vendors to ramp up their software audits on customers in order to generate more revenue.
To contextualise the issue: while the cloud market has expanded at pace, Oracle’s revenues have risen by only 7% in six years. Meanwhile, from the start of 2012 IBM saw its revenues fall for 22 successive quarters, only bottoming out this year. ...