Research has revealed that one in four young British adults trust social media platforms with their data, compared to just one in 20 of their parent’s generation.
According to the findings released by the Open Data Institute (ODI), an overwhelming majority (94%) said trust was important in deciding whether to share personal data. Interestingly, 64% of respondents said they would share some personal data with an organisation they knew, compared to just 36% for an organisation they don’t.
The data also showed that most consumers (64%) trust the NHS and healthcare organisations with their personal data, ranking ahead of friends and family (57%), banks (57%), local government (41%) and online retailers (22%).
Just one in 10 said they would trust social media giants such as Facebook and Twitter with personal data....