Luke Mintz looks at how technology firms can leverage the podcasting revolution.
When popular dating app Tinder launched a podcast last year, exploring the tricks and perils of romance in the digital age, the online reaction was generally skeptical – who would listen to a podcast so clearly designed for corporate brand promotion?
But Tinder is just one of many tech companies taking advantage of the so-called “podcast renaissance”.
Podcasts have rocketed in popularity since Apple added them to iTunes in 2005, with a US-based Pew study finding in 2016 that 21% of Americans had listened to a podcast in the previous month, up from 12% in 2013. Indeed, 5 million people downloaded the first series of ‘Serial’ – the hit murder mystery created by the producers of This American Life. That’s more than the number who watched HBO’s much-hyped TV series Girls the same year....