Skip to content
Premium Symbol Premium

WONE founder: Surfing taught me key lessons for building a startup

Reeva founder

Reeva Misra is the CEO and founder of WONE, an AI-powered coach for workplace stress.

The London-based company uses biometrics and clinical assessment to measure stress levels, and then provides recommendations from an AI coach and interventions from experts via an app.

WONE, which stands for Walking On Earth, also provides a dashboard for companies to understand employee wellbeing.

In this week’s Founder in Five Q&A, Misra explains why you should stay true to your pitch deck no matter the investor, how she leads by example when it comes to preventing burnout, and shares what surfing taught her about business.

1. What advice would you give to a first-time founder?

Reeva Misra: Always act from a place of authenticity and everything else will follow. Being authentic is doing everything with integrity, having the courage to stand up for what you believe in, and not compromising on your values. By doing so, you can never fail, because you’ve stayed true to yourself....