Jack Williams is the CEO and co-founder of Selazar, a Belfast-based ecommerce fulfilment company.
Founded in 2016, Selazar’s cloud-based supply chain software connects retailers, manufacturers, fulfilment companies and couriers.
It raised £20m in November 2021 – the largest ever tech investment in a Northern Ireland company – to fund its UK, European and North American expansion.
In this week’s Founder in Five Q&A, Williams recalls a “costly” ecommerce mistake, explains how Selazar is embracing sustainability and how why he thinks augmented reality is an “underutilised” technology.
1. What are the best and worst parts of your job?
Jack Williams: Some of the best parts of my job include working with talented people on a variety of interesting projects and delivering new impactful services to the market. It’s nice to be involved in that process and be able to work with creative people, seeing projects go from concept through to delivery. We built Selazar from the ground up and there is a perennial pride in building out the product, working with new people, and delivering for our customers....