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‘We pitched to a chair’: Olsam co-founder shares worst investor meeting – Fi5

Olsam co-founder Sam Horbye
Olsam co-founder Sam Horbye

Sam Horbye is the co-founder of Olsam, a company that acquires ecommerce and marketplace brands and draws on its in-house technology and digital marketplace experience to scale them globally.

Horbye founded Olsam in 2020 with his brother Ollie. It acquires brands created by solopreneurs and develops brands in-house and aims to make them “blow up” on Amazon and other digital marketplaces, channels and retailers.

The London-based company has raised $165m from VC funds including Christian Angermayer’s Elevat3 Capital, which counts Peter Thiel as a strategic partner, and Apeiron Investment Group.

Prior to founding Olsam, Horbye worked in New York supporting Fever-Tree’s launch into the North American market and has managed some of the UK’s largest third-party Sellers on Amazon’s worldwide marketplaces....