Ella d’Amato is the co-founder and CEO of I love it, a social commerce startup in which AI curates the shopping experience, with users recommending their favourite purchase, acting almost like sales people.
In this week’s Founder in Five Q&A d’Amato discusses how AI is misunderstood, breaking into the industry with no university degree and, of course, Ted Lasso.
What advice would you give to a first-time founder?
Ella d’Amato: On an emotional level, my advice is always centred on creating the best support system for yourself and others. For me personally, I couldn’t do what I do without my amazing husband, friends and family. I have also found that my children are happy if I am happy, so you have to look after yourself....