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Ekko founder: Don’t think of your startup as your baby | Fi5

Oli Cook is the CEO and co-founder of Ekko, a climate-focused fintech startup that plants trees and prevents bottles from entering the ocean when customers use its debit card.

Ekko was co-founded in 2019 by Cook with Manish Vara, Simon Toller and Tom Greenwood. It raised £450,000 in pre-seed funding in 2021.

The startup says that every five transactions on its brightly coloured debit card lead to an “ocean-bound plastic bottle to be collected”, while every fifty transactions pay for a tree to be planted. Users can keep track of their tree and bottle count in the banking app, while viewing a breakdown of their spending carbon footprint.

Its “good vibes” card is powered by Mastercard and available on three tiers of subscription, available from £1.99 to £9.99 for UK residents....