Marketing automation tools are a recent software marvel that weren’t popular long ago. According to industry experts, their adoption has grown significantly since 2015 and now 75 percent of marketers use marketing automation tools. The marketing automation technology market is projected to grow to $25 billion by 2023.
Now the market is spoilt for choices and the most common names are HubSpot, Marketo and then there are several more.
Another European scaleup which that provides marketing measurement and optimisation software (on the client-side) — has just now announced to have received funding too is Objective Platform. They’ve received €2M funding in an investment round led by Newion, early stage investor in B2B software companies. Robbert Visser (former CFO Dept) and existing investor The Hatch Firm participated in the round....