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Echobox gets $3.4m in round led by Mangrove Capital Partners

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Echobox, an AI service for the online publishing industry, has landed $3.4m in funding from Mangrove Capital Partners and LocalGlobe.

The London-based startup says it will be use the funding to drive adoption of its AI service among major publishers and content creators across the globe.

“While some publishers have built successful business models around online publishing, the broader publishing industry has been in crisis and is struggling with the data-heavy world of social media – the new life blood of media distribution,”said Echobox founder and CEO Antoine Amann.

“Having worked at a well-known publisher, I was amazed by how they were investing vast resources in trying to perfect the science of content distribution in-house with data scientists and analytics tools to guide decision-making. Not only is it extremely expensive but it’s essentially an impossible task due to the vast and never-ending stream of real-time data,” he continued.

Echobox AI allows publishers to accurately predict the virality of any given article and the ideal minute of the day to post a particular story, as well as the optimal way to spread posts throughout the day.

“Quality journalism plays an important role in society. By taking the data science out of online publishing, Echobox will allow journalists to focus on what they do best while ensuring publishers can thrive,” said Michael Jackson, partner at Mangrove Capital Partners. “Antoine and his team already have an impressive list of highly respected news organisations using the AI and the potential market is enormous.”

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