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Deathtech startup Settld scores £500K to reduce end-of-life admin stress for grieving families

Settld
Image credits: Settld

Settld, a London-based startup that offers end-to-end death administration management services, has secured £500,000 in seed funding from early-stage investor SFC Capital. 

The deathtech startup saw its initial funding round close over-subscribed by £300k.

Automate bereavement notifications

Founded by Vicky and Julie Wilson, the UK company aims to automate bereavement notifications and reduce end-of-life admin stress for grieving families and professionals who support them.

The company notifies all identified Service Providers of death in one go to close, freeze and transfer accounts.

How was Settld born?

Late in 2019, Settld founders – Vicky and Julie Wilson – lost a close relative, Vicky’s grandmother, Julie’s mother-in-law. They faced the account bereavement closure process and realised how terrible it was. It took them more than 10 hours on call lines, and over six weeks to sort out all the accounts.

And that’s how they built Settld. With this platform, the company aims to save other families from facing the same unnecessary difficulties.

Free to public

The company’s automated notification service is free to the public. A similar automated service is provided to a growing number of organisations tasked with closing, freezing, and transferring accounts for their clients and customers. Settld is also available to local authorities.

Settld co-founders Vicky and Julie Wilson also founded the Bereavement Standard campaign with Cruse Bereavement Care, supported by Sue Ryder. Over 93,000 people have signed a petition calling for better treatment from service providers for bereaved families. 

Settld’s CEO, Vicky Wilson, said: “This investment is crucial in helping us to bring the Settld service to more families and professionals, improving our pioneering automated bereavement notification service, working closely with more service providers, and expanding our portfolio of products.”

“We are extremely encouraged not only to have quickly got the investment we sought but to end up over-subscribed. That illustrates clearly that Settld has touched a pain point in the bereavement process. We are delighted to welcome our new investors who will help us expand our reach.”

Investment Executive, Ed Stevenson, at SFC Capital said: “We are thrilled to be a part of the Settld journey. We invest in startups that provide innovative solutions, and an unrivalled entrepreneurial spirit. We see that in the team building Settld into a service which will benefit bereaved families across the UK, and eventually around the world.”

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