An app connecting consumers to brands called OnePulse has closed a $1.07m seed investment round.
Using OnePulse companies can ask people questions and get instant feedback which is displayed online for analysis and export. Consumers are incentivised in the form of micropayments for every answer they give.
With over 300 clients on board including Aviva, CGA Strategy, Coca-Cola, Bartle Bogle Hegarty & LBi Digitas, OnePulse has pledged to disrupt the traditional market research sector.
The investment round was led by AngelLab, D5 Capital, a number of senior brand and technology executives and the London Co-Investment Fund, which is backed by the Mayor of London and managed by Funding London with support from Capital Enterprise.
Atul Choudrie, chief executive OnePulse, said: “We have developed a product that means businesses no longer have to rely on assumptions to make in-the-moment business decisions with confidence.
“For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day.
“AngelLab managing partner Kevin Chong, who has joined OnePulse’s board, echoed this disruptive approach to a previously unglamorous industry: Our guiding principle is to invest in businesses that truly aim to redefine or create a new category, and we are thrilled to work with OnePulse.”
OnePulse will use the funding to aggressive grow its user base, enhance its client offering with a 2.0 version of the tool, and begin expanding globally.