Skip to content
Premium Symbol Premium

Becoming tomorrow’s accountant: The AI revolution

Jennifer Warawa, executive vice president of product marketing at Sage, discusses how new technologies such as artificial intelligence have the potential to change the way in which startups approach their accountancy.

Speed is everything when you’re a startup. Being fast moving and flexible is often what makes the thought of starting your own business so thrilling and appealing for those brave enough to do so.

Startups also understand the importance of speed when it comes to business growth. They value the ability to make quick decisions and rely on their accountants to help them.

The challenge

There are some things that startups will always be thankful for. The ability to manage a successful year end submission will always be sought after. But accountants need to be able to prove their worth across the entire year and offer value beyond the day-to-day....