Evangelism comes from a Greek term that means “spreading the good news.” That’s what a business evangelist does—spreads the good news about a product or service. Good news, in this case, is not about margins or money but for improving people’s lives.
I started my career evangelising the good news of Macintosh—how it improved creativity and productivity. I’m ending my career evangelizing the good news of Canva—how it has democratized design so that everyone can communicate better.
Between these two bookends, I’ve learned about spreading the good news, and I offer these tips to help you become a great evangelist.
Find, create, or affiliate with something great.
It’s easy to spread the good news if you actually have good news. It’s hard to evangelize crap. So the starting point of evangelism is to work with a product or service that is honestly and objectively great. This recommendation seems like a “duhism” as in “Duh, of course, I want to evangelize something great.” But wanting something great is not the same as having something great, so be picky. ...