Online marketplace technology firm Mirakl has closed a $20m Series B round of funding as it looks boost its global presence.
The deal was led by 83North’s Laurel Bowden (an investor in firms such as hybris, Just Eat and Notonthehighstreet), Felix Capital’s Frederic Court and Dave Strohm, Partner at Greylock and a founding investor and advisor to 83North.
The funding comes on the back of Mirakl achieving growth of 200% between 2013 and 2014 and signing 22 new customers so far in 2015.
According to IDC the SaaS enterprise applications market is forecast to increase to a total of USD $50.8bn by 2018. At the same time Statista projects retail ecommerce to grow to USD $2.39tn by 2018.
“Any smart retailer in 2015 should have an online marketplace, or be considering it as an option,” said Adrien Nussenbaum, co-founder and US CEO, Mirakl. “Consumers want choice, service and competitive pricing and an online marketplace delivers all three, allowing controlled growth and the on-going improvement and refinement of the customer experience.
“It doesn’t matter if your business model is B2C or B2B, an online marketplace will help you reach and service customers better than ever before.”
Laurel Bowden, Partner, 83North, added: “Online marketplaces are everywhere, driving multichannel retail and offering a greater scope for expansion combined with higher profit growth and lower risk.
“We are getting ever closer to a time where every sector, be it art, professional services or travel, will be utilising online marketplaces and Mirakl is well positioned to deliver this.
“I’m excited to begin working alongside the exceptional entrepreneurial team that has already built Mirakl to where it is today.”
And Philippe Corrot, co-founder and CEO, Mirakl said: “Mirakl is growing incredibly fast and attracting such a range of world-class investors will be a major benefit to us as we continue our journey.
“Global commerce is continuously increasing in competitiveness, and those who adapt to changing consumption patterns and place customers at the heart of their business succeed.
“With this investment we can capitalise on our market leading position in Europe and achieve the same success supporting the most dynamic B2C and B2B online marketplaces across the USA.”
Mirakl is headquartered in Paris and also has offices in London and Boston.